I appreciate how this blog highlights the role of the real estate industry in shaping neighborhood reputations. Too often, home security is marketed in a way that makes mixed-income communities seem unsafe, even when the data says otherwise. This practice can push gentrification and widen social divides. Real estate professionals should be more responsible and focus on community strengths instead of just selling fear through security features. RICS Level 2
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I appreciate how this blog highlights the role of the real estate industry in shaping neighborhood reputations. Too often, home security is marketed in a way that makes mixed-income communities seem unsafe, even when the data says otherwise. This practice can push gentrification and widen social divides. Real estate professionals should be more responsible and focus on community strengths instead of just selling fear through security features. RICS Level 2